Some memories fade. Let’s help keep them.
Trinkets is all about holding on to the little moments. For people living with Alzheimer’s, those are often the first to slip away.
£1
For every new traveller who downloads Trinkets and publishes their first collage, we’ll donate £1 to a UK Alzheimer’s charity.
Why Alzheimer’s
Alzheimer’s disease slowly takes away the memories that make us who we are: the faces, the places, the trips we took and the people we took them with. It’s the most common cause of dementia, and it touches almost every family in some way.
We built Trinkets so the small things from your travels, the bus ticket, the wristband, the shell from the beach, never get forgotten. Giving back to the people working to protect memory felt like the right thing to do.
How it works
- Download Trinkets. It’s free on iPhone.
- Make a trip. Collect the little things and turn them into a collage.
- Publish it to Discover. Your first published collage adds £1 to the pot.
That’s it. There’s nothing to buy, and you don’t have to do anything else.
The small print
- We donate £1 for each new Trinkets account that publishes its first collage to Discover, from 9 November 2026. Each person counts once, however many collages they publish.
- Downloading the app without publishing a collage doesn’t count, and neither do accounts we remove for breaking our terms.
- Donations are capped at £1,000 in total per calendar year (1 January to 31 December). Once the cap is reached, no further donations are made for the rest of that year.
- Donations are made by Studio Mason, the studio behind Trinkets, once a year in January for the year before. We’ll share the total here.
- Trinkets is free. You never pay anything; every donation comes from us.
- We may change or end this pledge at any time by updating this page. Any donations already earned up to that date will still be made.
- Questions? Email [email protected].